Effectiveness of head lice products are best measured by one unequivocal endpoint - the absence of live, crawling lice at 2 weeks after treatment. Effectiveness of Electric Blue products, defined by this end-point, has been demonstrated in (a) elderly nursing-home residents, (b) large families in cramped housing and (c) long-term, resistant infestations in people of all ages. The following case histories are taken directly from original records kept on file at our office as part of our 'Post Marketing Surveillance' program. In all cases, people had previously tried multiple products and strategies without success, until using Electric Blue products. Only personal details have been changed to maintain privacy. The Ketorac Company WARRANTS the authenticity of all case study reports and testimonials.

Case 1. AUSTRALIA / Desperate Mum with 4 lice-infested children.

"Dear Pharmacist, I am desperate, I need help, my 4 kids are re-infested with head lice once again. I have been treating their hair since they finished school last year. I have been using lots of different products, To name a few, Ban lice, Nature B, Lice Rid (This one caused my 7 y o to have an asthma attack), & also caused their scalp to become extremely irritated & inflamed. I refuse to keep wasting money on products that don't work and I was informed by a parent from Saint Josephs School in Queens Park that ELECTRIC BLUE really works. It was highly recommended and highly praised but can you tell me where to get it. I NEED IT NOW!!!" Louise - Butler, WA
-----------------------------7 days later-----------------------------
"Dear John, I just thought that I would let you know that I have used the ELECTRIC BLUE on my kids, and thank G-d they are now lice-free. My youngest daughter was the worst; I removed around 200 baby lice from her head. She now has only a few eggs in her hair, which will be easy to get rid of. I would like to say thank you for giving me back my sanity, as I was getting sick of having to spend so much on treatments. When my kids return to school, I am going to inform the school of your product, and how well it works. I was amazed at how fast it worked and the fact that the kids sat still for me to apply it to their hair, and were not wriggling and trying to get away from the smell. My youngest boy has ADD/ADHD, and for him to sit still is a very hard chore, but I was able to apply it to his hair without much fuss, and he didn't complain once about the smell. So I would like to thank you once again." Louise

Case 2. USA / Head lice infestation of 6-7 years finally eradicated!

"I live in the US have two children, and custody of four other children who have had problems with head lice for the last 6 or 7 years. We have tried the Rid, Nix, Olive oil treatment, mayonnaise treatment, everything we can find. We have treated them and in a couple of weeks they have the lice again. We clean the carpets, shampoo the mattresses, wash all clothes, and bed linen, vacuum the furniture and vehicles. The school and health officials tell us to treat the children, make sure that there are no nits at all, and to wash in hot water all clothing, linens, and spray all the furniture with the special spray, bag up all stuffed animals and toys that can't washed. With 8 people in the home, this is a 2 week job. As you can imagine, this is extremely expensive and really we don't see results. It seems that the more we try the harder the lice are determined to remain. We treat everyone at the same time, but it seems that the lice just go from one to the other. It is so expensive to treat 8 people with the products that we buy. If you can give me any information on your product, & if you think it will help us, please let me know." Nanda - Blaxley, GA
-----------------------------2 days later---------------------------------
"Dear Nanda, I've got a feeling that you may have been focusing your efforts in the wrong direction! Important: Forget the carpets, mattresses, furniture, vehicles, etc. Save your energy for treating head lice on the HEAD. First thing to do. Use a fine tooth comb (cheapest will do) to do a "detection combing" to detect live moving lice. Do it in good light, perhaps sunlight. I would like to know how many of you have live crawling lice. Please advise, then we can have a look at hopefully eradicating the problem with a minimum of fuss. John Borushek - Pharmacist - ketorac.com Consumer Advisory Service"
--------------------------------1 day later--------------------------------
"Thank you for all of your information and help. In answer to your question about live crawling lice - the little girl and two of the boys have live bugs. When we comb through we can find four or five in the boys and sometimes one or two and at other times more in the little girls. I am praying that you are the answer to our prayers about getting rid of this problem. I will be happy to try anything you send." Nanda
-------------------------------9 weeks later----------------------------
"Dear Nanda, We sent some products and information to you some time ago. Did you use it? What was the outcome? Best wishes, John Borushek - ketorac.com Consumer Advisory Service"
-------------------------------1 day later---------------------------------
"Dear John, Thank you so much for all the information and for the conditioner that you sent. It has been the best thing we have found. It worked and we have not had any more problems. I had some of the conditioner left and gave it to a friend who has 4 girls and is having the same problem. I gave her all the information that you sent me and the rest of the Electric Blue to use. Is there any way we can order this product or get it here in the States? I would love to have some on hand, just in case we ever have this problem again. God bless you and thank you for your concern." Nanda

Case 3. NORTHERN IRELAND / Long-term lice in hair past knees.

"Hi John, I'm having a problem with my daughter's hair. She's 12 years old and has never once had her hair cut. It touches the top of her calf muscles at the back of her legs. Yesterday I found another 4 live lice. There seem to be hundreds of nits stuck to the hair. Apart from getting her hair cut - I don't know how to get rid of them. I have tried everything (including)…Derbac-M and the electronic comb which wouldn't go through her hair. I have a phobia and am terrified of the lice, I can't touch them. I need to get rid of them as quickly as possible. I really want to try your product." Vicki - Belfast
-----------------------------2 weeks later------------------------------
"Hi John, Since using the Conditioner I have not found any live crawling lice, and the eggs are almost gone, they are coming off her hair much more easily, her scalp was badly irritated and has raised red bumps on it, which have now gone. The chemical solutions that we had put on her hair, seemed to make her hair very coarse and changed the texture of it. Since using the Conditioner, her scalp is calmer and her hair is so shiny, it has given it a beautiful gloss. I hope this is the end of them. I don't know how I can ever thank you for what you have done to help. I will keep you informed." Nikki
------------------------------3 weeks later-----------------------------
"Hello Vicki, It's been over 3 weeks since your last feedback, and I'm interested in how your daughter is progressing. Is she still lice-free or has there been another outbreak? John Borushek - ketorac.com Consumer Advisory Service"
-------------------------------1 week later------------------------------
"Hi John, … About her hair. She is still free of any lice, thanks to your amazing product. We had tried most OTC products and prescription chemicals, and your Electric Blue Conditioner is No. 1. Her hair is in lovely condition, not like it was after the chemicals which seemed to strip all moisture out of her hair and left it dry and brittle. But the Electric Blue Conditioner actually made her hair feel like silk, it's lovely…I thought the smell was like cinnamon. I am so relieved, it was a nightmare. I was sure we would have to cut it all off… I don't know how to thank you." Vicki

Case 4. ENGLAND / Two year problem with lice in waist length hair.

"My daughter is 13 years old and has waist length hair and a reoccurring problem with lice over the past 2 years. The local doctor prescribes Suleo-M which contains Malathion. I am not happy using insecticides on her hair. Alternatives I've been using are wet combing with ordinary conditioner, and Avon tea tree shampoo. The lice still keep coming back." Amanda - Crawley, West Sussex
------------------------------2 weeks later-----------------------------
"I started the Conditioning treatment last Tuesday. It certainly does work quickly. The eggs were removed very easily without having to pull most of Melissa's hair out. She was really pleased that the Conditioner smelt nice and her hair was shiny after the treatment. I have not spotted any more lice and she has stopped itching. As I have now found a product that works effectively and is kind to my daughter's hair, I just want to shout it out to the world. I can't thank you enough for all your help…(and) the miracle power of Electric Blue." Amanda